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How to Market Your Book

How to Market a Book: 15 Proven Book Marketing Strategies

By C.S. Lakin

If you have just finished your book—or are in the process of finishing it—I have some bad news for you… Writing your book is the easy part.  Because here’s what comes next: Planning and executing your book launch Developing pricing strategies Marketing and promoting Selling and managing sales channels Advertising Building a fan base Assembling […]

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How to Choose a Pen Name

How to Choose a Pen Name

By C.S. Lakin

You’ve finished writing your first book, but you’re struggling with the idea of putting your name on the cover. Maybe you have a common name, and there are authors already publishing under that name. Or your name is so hard to pronounce, you worry readers won’t remember it. Maybe you want an author name that’s […]

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Book Cover Design Ideas: 7 Proven Tips for Creating Yours

By C.S. Lakin

No doubt you’ve heard the old adage: “A picture’s worth a thousand words.” This is so true—a singular image can inspire activism and outrage, trigger tears of pain or compassion, or make us laugh uproariously. Iconic images linger long in the collective memory of a society—and can even change us profoundly. As a self-publishing author, […]

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How to Write an Author Bio (with Examples)

How to Write an Author Bio: A Proven Guide with Examples

By C.S. Lakin

One of the important marketing tools a writer needs is an author bio. This descriptive bit of writing informs readers, in few words, who you are, what you write, and what makes you unique. It’s the marquee announcing your author presence in the world of publishing. Think about your author bio as your “elevator pitch” […]

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8 Proven Steps to a Successful Book Launch

By C.S. Lakin

If you thought writing “The End” meant you were done with your book, I’m sorry to tell you that it’s only the beginning. You might spend months, even years, building a beautiful fishing boat, but if you leave it docked once you’ve finished, how will you catch any fish? The fish are out at sea, […]

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23 Top Writing Podcasts That Help You Improve Your Craft

By C.S. Lakin

Writers have so many online resources these days to help them hone their writing skills, but there are never enough hours in the day to take advantage of them. And when it comes to podcasts, you would need a thousand lifetimes to listen to all the great content that will help you on your writing […]

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How to Become a Writer: Going From Hobby to Career

By C.S. Lakin

How do you become a writer? After thirty years of writing and publishing dozens of books, and sharing more than one million words of instruction via blogging, here’s my easy answer: Practice. Practice writing. It’s really that simple. If you wanted to be a gardener, would you just sit at your kitchen table flipping pages […]

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4 Proven Steps to Creating a Rock-Solid Book Marketing Plan

By C.S. Lakin

I know. You cringed when you clicked on this post. I hear you saying it. You hate marketing. Even if you’ve never done it. However, you can’t expect to see any success with your books if you fail to market them. You know you have to do it. Kinda like having to go to the […]

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How to Publish a Book on Amazon

By C.S. Lakin

Congratulations! You’ve finished your book, and you’re ready to upload it to Amazon! But, wait … What exactly do you need to do? And how complicated is it? Is there a strategy that will help you do this the “right” way? The thought of launching your one little book into a roiling sea of millions […]

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How to Get Book Reviews on Amazon

How to Get Free and Honest Book Reviews on Amazon

By C.S. Lakin

Imagine seeing an ad pop up on Facebook advertising your recently published book—an ad you didn’t pay for. Imagine seeing your book appearing first in a line of recommended books on the product pages of similar books, and you didn’t pay for a sponsored ad. Imagine hearing from readers that they learned about your book […]

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